Sykon Capital
03/05
Overview
Sykon Capital is a wealth and asset management company based in upstate New York.
Problem Statement
This team of six formed a new firm and needed a website that showcased how modern, influential and non-traditional, yet established they were.
My Role
Lead UX/UI Designer
Art Direction
Additional Contributors
Yuliya Babarykina // Lead Developer
Final Product
While in the design stage, I realized that traditional imagery didn’t feel right for Sykon. So I leaned into their logomark and used abstract imagery that felt more like them: sinuous, flexible, modern. This, as well as the large, offset text were intentional to differentiate them from their competitors, which has proven to be a success.
“We got a call from one of our clients just to tell us that our website is the coolest they’ve ever seen.”
Sykon Capital Advisor
Security Portal UX
About a year after launching their company, Sykon began to expand their services and wanted to offer Premium Content to a subset of their clients who were interested in being educated. We brainstormed as a full team, where I then created some high-fidelity wireframes so we could see how the user flow would work. Ultimately, we landed on adding a tab to their existing Insights page, a new page explaining the new service, as well as a pay wall protected page with the new content.